COURSE SYLLABUS
|
Instructor |
|
Phone |
740-351-3358 |
|
Office |
Kricker 126 |
E-mail |
jjohnson@shawnee.edu |
|
Office
Hours |
|
Dept. |
Business
Administration |
Prerequisite(s): BUIS 1010 and ENGL 1105
DescriptionThis is a language independent upper level course covering electronic commerce. It will address the similarities and differences between E-Commerce and traditional business structures, explore some of the issues and concerns, and explore effective operation via lectures, discussions, and case studies. This course covers emerging online technologies and trends and their influence on the electronic commerce marketplace. Students will learn various revenue models and how to market on the Web. Next, the course covers online auctions and various legal and ethical issues. Students will learn about important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. Finally, students learn how to plan for electronic commerce. Required textbook: ELECTRONIC COMMERCE, SEVENTH EDITION, Schneider. ISBN 1-4188-3703-2
Competencies:
The student will be able to:1. Discuss the similarities and differences between traditional and electronic commerce.
2. Explain the different models relating to E-commerce.
3. Relate business-to-business strategies to E-commerce concerns.
4. List and discuss security threats in E-commerce.
5. List and discuss payment systems in E-commerce.
6. Demonstrate a user knowledge of the hardware and software necessary for E-commerce.
7. Discuss the international, legal, ethical, and business issues.
8. Demonstrate a familiarity with web auctions and virtual communities.
Outline:
·
Introduction
to Electronic Commerce
·
Technology
Infrastructure: The Internet and the World Wide Web
·
Selling
on the Web: Revenue Models and Building a Web Presence
·
Marketing
on the Web
·
Business-to-Business
Strategies: From Electronic Data Interchange to Electronic Commerce
·
Online
Auctions, Virtual Communities, and Web Portals
·
The
Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
·
Web
Server Hardware and Software
·
Electronic
Commerce Software
·
Electronic
Commerce Security
·
Payment
Systems for Electronic Commerce
·
Planning
for Electronic Commerce
Web Site
Supplementary information for the course is available at course.com. The Web
site contains class notes, PowerPoint slides, and other information for the
course.
Most
of these materials are loaded and available on Blackboard at
http://blackboard.shawnee.edu
Grading: Tests (4) = 60% 90+ AWeekly assignments = 20% 80-89 BVideos analysis = 5% 70-79 CParticipation = 5% 60-69 DPaper = 10% below 60 F ==== +/- grades given 100% Requirements for paper will be covered in class.
Late assignments will receive reduced
credit.
Attendance
policy:
The student is expected to attend all
classes. If unable to attend a session due to an excused absence, the student
should contact the instructor 24 hours before class. It is recognized that emergencies do happen
and a student may not be able to contact the instructor prior to class, and in
such a case the student should contact the instructor within a reasonable
period of time from the missed class.
The student is responsible for the activities
of each class period.
Academic Integrity
You are required to do your own work on all tests and
assignments. Any form of cheating may result in a grade penalty or your being withdrawn from the course as well as dismissal
from the University. See page 37 of the
Section 504 of the
Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990
require
Record Retention
All student work submitted for a grade will be retained for two weeks after the
beginning of the next quarter; after which point all paper work will be
shredded and diskettes reformatted.
Course Outline
|
Week |
Topics |
Chapter |
Exams |
|
1 8/27,
8/29, 8/31 |
Syllabus, Introduction to Electronic Commerce |
Chapter 1 |
|
|
2 9/3 |
CAMPUS CLOSED LABOR DAY |
|
|
|
9/5, 9/7 |
Technology Infrastructure: The Internet and the World Wide
Web |
Chapter 2 |
|
|
3 9/10, 9/12, 9/14 |
Selling on the Web:
Revenue Models and Building a Web Presence |
Chapter 3 |
|
|
4 9/17 |
|
|
Test 1 |
|
9/19, 9/21 |
Marketing on the Web |
Chapter 4 |
|
|
5 9/24, 9/26, 9/28 |
Business-to-Business Strategies: From Electronic Data
Interchange to Electronic Commerce |
Chapter 5 |
|
|
6 10/1, 10/3, 10/5 |
Online Auctions, Virtual Communities, and Web Portals |
Chapter 6 |
|
|
7 10/8 |
|
|
Test 2 |
|
10/10, 10/12 |
The Environment of Electronic Commerce: Legal, Ethical,
and Tax Issues |
Chapter 7 |
|
|
8 10/15, 10/17, 10/19 |
Web Server Hardware and Software |
Chapter 8 |
|
|
9 10/22, 10/24, 10/26 |
Electronic Commerce Software |
Chapter 9 |
|
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10 10/29 |
|
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Test 3 |
|
10/31, 11/2 |
Electronic Commerce Security |
Chapter 10 |
|
|
11 11/5, 11/7, 11/9 |
Payment Systems for Electronic Commerce |
Chapter 11 |
|
|
12 11/12, 11/14, 11/16 |
Planning for Electronic Commerce |
Chapter 12 |
|
|
13 11/19 |
|
|
Test 4 |
|
11/21 |
|
|
|
|
Fri 11/23 |
CAMPUS CLOSED-THANKSGIVING |
|
|
|
14 11/26, 11/28, 11/30 |
Videos/Articles/Current Events |
|
|
|
15 12/3, 12/5, 12/7 |
Videos/Articles/Current Events |
|
|
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16 12/10, 12/12 |
Discussion/Wrap-Up |
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12/12 |
LAST DAY OF CLASSES |
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FINALS 12/13 thru 12/19 |
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This is a tentative schedule. The instructor reserves the right to make changes.